What do you Stand for?
As you are starting to build up your practice and start to carve out your plan, your services, and your ideal clients/ lifers spend time on your brand. In the medical and health professional fields I find that people do not spend time on their brand and leave that up to being a professional. What I mean by that, when I first started I spent no times, and I mean no time on my brand. I am a dietitian, doesn’t EVERYONE know what I do?! It took me a few years and a huge spoon full of reality to know that I needed to spend time defining what I do and branding that to help clients find me.
What Is Brandings?
Along with a pretty logo, typography, your website, the name of your company, branding is who you are, what you are doing and who you are doing it for. Let’s dive into this a bit more and I would love it if you took some time to really write out some stuff about your practice so you don’t make the same mistakes I did.
Let’s start by answering these questions:
- Who are you?
- Why are you venturing into private practice? When I come and see you in the office what will it be like? What are you keep principles, values of how you practice? What’s your story? What is it that you want people to know, do and feel about your practice?
- For me, I went into private practice because I wanted to help my clients along their journey and inside a hospital, I was not able to do that. When clients come into the office I want them to feel welcomed, taken care of, and comfortable. They are about to talk about things that might feel embarrassing, difficult, or shameful and I wanted them to feel that they would never be judged. We actually have guiding principles of our practice in our office at each of the dietitians agree and align their message with.
- Why are you venturing into private practice? When I come and see you in the office what will it be like? What are you keep principles, values of how you practice? What’s your story? What is it that you want people to know, do and feel about your practice?
- What do you do?
- All business provided 1 of the two things. They either have products or services. In the medical and helping profession, it is usually the majority of a service base offering.
- Take time right now and make a list of ALL the different services you offer.
- If you do offer products for sale make a list of those too.
- Who are you doing these services for?
- This is your ideal client, your lifer is what I like to use.
- What do I mean by a lifer-They might have started by reading a blog post then transitioned into a client who has purchased a service. Then they transition into being an avid reader of the blog, download recipes. They continue alongside your practice and consume your services.
- Take time right now if you have not already, and begin writing out characteristics of your lifer
Getting Clarity
When you spend time getting real clear on what you are doing it helps you to feel legit. Starting a practice is scary, I know I was there! Having some solid footing, knowing who and what you stand for helps to wash away some of that fear. Don’t forget to check out our mini course on What’s Stopping You? to really get a handle on some of those fears!
You have some work to do from this blog post and I really want you to spend time doing the work and taking action! Leave me a comment below when you do put pen to paper!
Adrien
Adrien Paczosa is a Registered and Licensed Dietitian practicing in Austin, Texas and the surrounding counties.
She is the owner and founder of I Live Well Nutrition her Dietitian practice which started in 2007 and serves clients in the Austin, Texas area in two locations. Fearless Practitioners, the division of her business that offers training to dietitians and wellness professionals.